Diversified Printing Techniques

Brand Development

Enhanced the brand identity and created new materials, including business cards, trade show flyers, client gifts, and website updates, giving the company a cohesive and modern look.

the process

Led a full brand refresh to give the company a more modern and cohesive identity. This included redesigning business cards, trade show flyers, and client gift packages, as well as updating their website to align with the new look.

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The project required balancing the company’s long-standing reputation in industrial manufacturing with a more polished, visually engaging presentation that would resonate with current and potential clients. I developed a refreshed visual direction—colors, fonts, and layouts—that could be carried across all touchpoints, ensuring consistency both online and in print.

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The result was a brand presence that felt professional, unified, and better equipped to represent the company at client meetings, industry events, and in their day-to-day communications.