Worked with the Denmark-based team to support expansion efforts into the U.S. market. This required not only clear cross-cultural communication and flexibility across time zones, but also an ability to translate the U.S. sales landscape and advise on the best approach for reaching American businesses.

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Designed and executed targeted email and LinkedIn campaigns tailored specifically for U.S. audiences, ensuring that messaging resonated with the market while staying aligned with Umbraco’s global brand. Managed campaigns in Apollo, setting up automations, drip sequences, and tracking to maintain consistent outreach.

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Through this process, I identified and nurtured high-quality leads, several of which converted into premium partnerships worth over $60,000. The project demonstrated the value of aligning international teams with local market insights to drive measurable business growth.