the process

Developed creative, engaging content across multiple platforms using a combination of a phone camera, professional DSLR, and vintage digital camera to achieve a unique, trending aesthetic. Produced content for Instagram, TikTok, Pinterest, and the website, ensuring a consistent and visually compelling presence across all channels.

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Worked closely with the shop owner to create a content calendar and coordinated dedicated content days to align with inventory drops, promotions, and seasonal campaigns. Content examples included:

• Interview series with the shop owner to enhance brand identity and personify the store

• Flatlays highlighting inventory drops

• Unique outfit inspiration videos tailored to men’s and women’s collections

• Spotlight videos for specific product releases

By combining strategic planning with hands-on creative execution, the brand was able to showcase products in engaging ways, connect with their audience, and maintain a fresh, consistent online presence.